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Dr Benjamin Wills

Ben Wills

Research Fellow

Call: 03 5327 6759


  • Doctor of Philosophy (Management) (2014), University of Tasmania. Thesis Title: ‘Access to alternative food system qualities: a comparison of internet and non-internet systems of provision.’
  • Bachelor of Arts (Honours), University of Tasmania
  • Bachelor of Economics, University of Tasmania

Community Associations

The Hub Foundation Advisory Committee (2014-2016)
Source Wholefoods Cooperative Board and Treasurer (2005-2011)

Professional Experience

Research Fellow in Innovative Business Models
Australian Innovation Research Centre
University of Tasmania
04/2015 – 09/2017

Independent Consultant
Agri-food System Economics
06/2014 – 03/2015   

Enterprise Development Manager
Cobaw Community Health Service
10/2013 – 10/2014

Food System Development Consultant
Agrarian Renaissance Ltd (Hertfordshire, UK)
02/2008 – 02/2009

Teaching Experience

  • Social Enterprise in the Digital Age (XBR302) – lead applicant on the development of this 3rd year, cross disciplinary unit, which was the University of Tasmania’s first unit offering in the area of social entrepreneurship. The unit has been recognises as an exemplar of the ‘constructive alignment’ pedagogical principal.
  • Business Enterprise Development for Schools Program (BEDS) – The Tasmanian school of Business and Economics at the University of Tasmania ran this high-school level program to give young people a hands on experience of what starting a business involves.  
  • Journal Articles

    Wills, BD (2017) “Eating at the limits: Barriers to the emergence of social enterprise initiatives in the Australian emergency food relief sector”, Food Policy, 70 pp. 62-70. doi:10.1016/j.foodpol.2017.06.001 ISSN 0306-9192 [Refereed Article]

    Wills, BD and Arundel, A (2017) “Internet-enabled access to alternative food networks: A comparison of online and offline food shoppers and their differing interpretations of quality”, Agriculture and Human Values pp. 1-12. doi:10.1007/s10460-017-9771-2 ISSN 0889-048X

  • Book Chapters

    Wills, BD (2014) “King Island”, A Field Guide to Tasmanian Produce, The Field Institute, Hagan J, Palmer A, Chau M, Mundy L, Russo R, Deutrom K and Wills, B (ed), Melbourne

  • Conference Publications

    Wills, B (2016) “Let them pay for cake: considering social enterprise business models for emergency food relief in Australia”, Food Politics: From the Margins to the Mainstream - Book of Abstracts, 30 June-1July 2016, Hobart, Australia, pp. 40.

    Wills, B (2015) “Countercultural convenience: access to ‘alternative' food system quality attributes online”, XXVI ESRS Congress Book of Abstracts: Places of Possibility? Rural Societies in a Neoliberal World, 18-21 August 2015, Aberdeen, Scotland, pp. 46.

    Wills, BD (2007) “Consuming local food and accessing place”, XXII European Society of Rural Sociology Congress, 20 August, Wageningen, The Netherlands

  • Thesis

    Wills, BD (2014) “Access to 'alternative' food system qualities: a comparative study of internet and non-internet mediated systems of provision” [Doctorate]

  • Other Public Output

    Bonney, L and Turner, P and Wills, BD and Mirowski, LT and Vo, SA (2017) “Traceability Systems for Wild Caught Lobster, Via Sense-T and Pathways to Market”, Fisheries Research Development Council, Deakin, ACT [Government or Industry Research]

    Wills, BD (2011) “Source Tasmania”, A Feasibility Study, Australian Innovation Research Centre, Hobart, Tasmania, pp. 1-35. [Report Other]

  • Sense-T ‘Pathways to Market’ - Data integration and impact assessment for the Greenham Tasmanian grass-fed beef value chain
  • Sense T ‘Pathways to Market - Development of a live product traceability system for the Southern Rock Lobster Industry
  • Understanding barriers to the emergence of social enterprise food initiatives in the Australian Emergency Food Relief Sector
  • Assessing the impact of e-commerce business models on resource constrained consumer’s access to local and organic food systems
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